Multimedia anthropology: an interdisciplinary art genre

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© Raffaella Fryer-Moreira and Erick Marques Polidoro – still from 360 video Thick Forest of the South showing monoculture replacing forest in Brazil

The Anthropocene is an ecological buzzword with a polemical edge referring to the geological era of serious human despoilment of the earth. Academics hotly contest whether this began 15,000 years ago with rudimentary monoculture economies or at anytime up to the 1960s with mass consumption economies. I’m not convinced it really matters. What does matter is convincing the climate change deniers that global warming is not a liberal conspiracy.

The few remaining non-industrial cultures all have an embedded sense of stewardship of their natural habitat so they cannot be held responsible. An environmental historian, Jason Moore, in the grand tradition of inventing a neologism to achieve academic longevity, suggests we should rename this era the Capitalocene.  In his view, the environmental crisis is a result of the unequal accumulation of capital with its attendant power imbalance and that a different global socio-economic order is our only salvation. It might mean reducing the living standards of the richer countries or limiting the growth in living standards of the poorer countries or a bit of both.  I would love it if we could all return to the type of utopian small scale economies so vividly imagined in Marge Piercy’s 1976  novel, Woman on the Edge of Time, but I suspect that this would only be possible with a much reduced world population. 

I have been an unwavering advocate of interdisciplinary study since the 1970’s when I had to fight to be allowed to study a combination of humanities and science A levels. I had to move sixth form to study Maths, Biology and Eng. Lit and eventually combined biological and social science in Human Sciences at uni). It was with huge anticipation therefore that I visited UCL’s Multimedia Anthropology Lab exhibition Speculative Immersion last Friday. The research group’s aim is to develop innovative approaches to anthropology through the use of multi media technologies. Many of the works are joint projects involving artists and anthropologists investigating the loss of cultural diversity and/or environmental degradation. Ten interdisciplinary projects were on show, many at an “experimental” stage, including olfactory art, photomontage, VR animations and interactive audio art.

Sender-chaldecut-Padcal's garden
Still image from VR animation Pascal’s Garden (2019) courtesy of the artists Pascal Sender and Maya Hope Chaldecott

Two moving image works appealed to me. A short 360 degree VR animation, Pascal’s Garden is a cheerfully impressionistic and colourful reimagination of a lush surburban garden with occasional sombre flashes. In the headset the vertical span covered is sufficient to give you vertigo before you plunge down below the surface of a garden pond. The palette and mood remind me of Hockney’s iPad landscapes. I had an interesting exchange with one of its creators, the RA student Pascal Sender, on the potential and limitations of VR /AR art. He apologised for its low resolution but I thought that this was an apt way to represent environmental dissolution and degradation.  The work was created in a single afternoon taking turns on the VR software with his collaborator, the digital anthropologist and XR producer Maya Hope Chaldecott. 

Spriggs Hermione - Gee,Ulaanbaatar

Video still from Gee, Ulaanbaatar (2017)  Image credit: Hermione Spriggs

Hermione Spriggs is an artist-researcher and curator of the project, Five Heads (Tavan Tolgoi), consisting of five artists/collectives and five anthropologists exploring the dramatic rise and fall of the Mongolian mineral industry and its impact on the indigenous culture. Her punchy and concise video, Gee, Ulaanbaatar (2018) produced in collaboration with Alice Armstrong and Curtis Tamm is a fascinating showcase for the Mongolian rapper Big Gee whose lyrics link the loss of traditional values with the environmental degradation of his native land. He emphasises that the solution lies with his fellow Mongolians joining him in resisting the demands of globalisation. Mongolia was until recently a non-monetary culture in balance with nature so Big Gee’s activism can tap into this ethos. “You cannot eat money”  he raps resonating with the cry of the dead primitive gift economies bulldozed by capitalism. The “power of the gift” in such economies has much to teach us. If we could recover the fundamental human value of pro-social reciprocity and scotch the idea that inequality is “natural” we might have a chance of saving the planet.

The fusion of multimedia art with social anthroplogy, a discipline that offers the most profound insights into the human condition, is an interdisciplinary genre with huge potential. Given this blogsite’s mission, its development will be avidly covered.